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Outdoor Living & Garden
Present your products where outdoor living, garden design and contemporary life outside attract genuine interest and purchasing intent.
From outdoor structures and pools to wellness solutions and premium garden furniture, the Outdoor Living & Garden area connects you with an affluent audience looking for inspiration, quality and practical solutions for specific projects.
Use this attractive setting to raise your profile, win new customers and build valuable business relationships.
Garten München Becomes Part of IHM
The existing Garten München trade show brand will no longer be staged as a separate event. Its content will be integrated into the new Outdoor Living & Garden area at Internationale Handwerksmesse.
For exhibitors, the established garden and outdoor product categories will remain in place. At the same time, the garden sector will be positioned more clearly within contemporary living environments – precisely where visitors are looking for inspiration, solutions and products for specific projects.
Answers to the most important questions about the development of the garden area can be found in our Q&A for exhibitors.
Outdoor Living & Exterior Structures
Show visitors how outdoor spaces can become a natural extension of the home. From balconies, terraces and conservatories to intelligent solutions for sun, weather, insect and noise protection, this area covers the full spectrum of contemporary outdoor living. Suppliers of gates, fencing and integrated outdoor concepts also benefit from strong visibility within a highly relevant environment. Present your solutions to visitors who are actively planning, modernising and investing in their outdoor spaces.
Garden Design & Technology
Position your products at the heart of modern garden design. From landscaping concepts, natural stone and paving to raised beds and contemporary pond systems, this area provides an inspiring setting for everything that shapes and enhances the garden. Suppliers of garden machinery, plants and accessories also meet visitors with a clear interest in practical products, professional advice and new ideas for their own projects.
Pools & Garden Wellness
Outdoor wellness continues to gain momentum – and attracts visitors prepared to invest in comfort, design and quality. Whether you offer garden saunas, outdoor hot tubs, Jacuzzis or premium pool concepts, this area enables you to present your products in an attractive setting and reach customers looking to create exceptional wellness experiences at home. Demonstrate your solutions, explain their benefits and turn interest into concrete enquiries.
BBQ & Outdoor Cooking
Outdoor cooking brings enjoyment, sociability and product experience together. From premium barbecues and outdoor kitchens to pizza ovens and innovative BBQ accessories, this area puts your products in front of an enthusiastic audience looking for quality, inspiration and distinctive experiences for the garden and terrace. Live demonstrations and personal advice allow visitors to experience your products directly – creating ideal conditions for brand engagement and sales.
Garden Furniture
High-quality outdoor furniture transforms gardens, terraces and balconies into genuine living spaces. Whether you offer lounge furniture, dining sets, sun loungers or garden bar equipment, this area gives you the opportunity to showcase your products in an inspiring environment and reach visitors with a strong appreciation of design, comfort and premium outdoor living. Present complete settings, demonstrate materials and functionality, and help customers visualise your products in their own homes.
Accessories & Garden Styling
Visitors come to the halls ready to discover, take inspiration and buy. Showcase plants, decorative products and accessories that give gardens, terraces and balconies a distinctive character. Demonstrate how individual products can be combined and presented to maximum effect – and turn creative ideas into direct purchasing interest.
Why Exhibit Now?
Turn five trade show days into greater visibility, qualified contacts and tangible sales opportunities.
As an exhibitor, you benefit from:
- A unique combination of established brands, innovative skilled trades and a long-standing trade show that connects sectors and creates new business opportunities.
- Five days of visibility, customer advice and sales potential among an affluent audience from Munich’s economically strong metropolitan region.
- Strong synergies between Internationale Handwerksmesse and its related areas covering interiors, food, lifestyle and contemporary living.
- Direct and personal access to new B2C and B2B customers, supported by complimentary online ticket vouchers for your contacts.
- Greater exposure for your brand through prominent media partnerships and strong public visibility.
- A highly relevant position within building, modernisation and outdoor living – subjects that visitors are actively researching and investing in.
- A high-quality exhibition environment featuring a broad range of conservatories, balconies, pools, wellness products and outdoor concepts.
- Inspiring themed areas in which to showcase your products to more than 90,000 visitors.
Q&A for exhibitors
Consumers no longer think in terms of separate trade show brands or individual product categories. They think in complete living environments.
Anyone building, modernising or redesigning a home increasingly considers indoor and outdoor spaces together. The new structure reflects this development more clearly in our communications, marketing and visitor journey by integrating the garden sector more closely into Internationale Handwerksmesse and Heim+Handwerk.
This connection already exists. Garten München has previously been accessible with the same ticket as IHM and has already formed part of the overall event.
The new structure is therefore not a break with the past, but the next logical step. It makes more visible what visitors already expect: integrated solutions for interiors, outdoor living, design and quality of life.
Greater Relevance within Contemporary Living Environments
Garden and outdoor products will be connected more clearly with interiors, building, lifestyle and quality of life.
This positions the garden as an integral part of modern homes and living environments. It enables clearer visitor communication and creates a closer link with specific building, renovation and design projects.
For exhibitors, this means placing products in a broader and more commercially relevant context.
Clearer Expectations and Better-Qualified Contacts
IHM stands for specific projects, practical solutions and a strong willingness to invest in the home.
This is a major advantage for garden and outdoor exhibitors. You meet visitors who are not merely looking for general inspiration, but are already actively considering building, modernisation and design projects.
Closer integration also creates clearer expectations before visitors arrive. They will recognise more readily that garden products form part of a broader world of interiors, outdoor living and lifestyle.
As a result, visitors can plan their trip more deliberately and arrive with a more specific interest in garden, outdoor and design solutions. This creates more relevant conversations, better-qualified enquiries and higher-value contacts.
The connection between Garten München and Internationale Handwerksmesse already existed.
The principal advantage is therefore not simply greater reach, but stronger positioning for the garden sector.
Garden and outdoor products will be linked more visibly with interiors, building, outdoor living and quality of life. At the same time, the content will be communicated more clearly and integrated more effectively into the visitor journey.
This gives visitors a clearer understanding of what to expect and strengthens the relevance of garden products within contemporary homes and living environments.
Yes. The established themed areas and product categories will remain.
These include:
- Garden design
- Balconies and terraces
- Garden furniture
- Hot tubs and wellness
- Barbecues and BBQ accessories
- Sun and insect protection
- Raised beds
- Garages and fencing
- Further garden and outdoor products and services
The development will take place gradually, allowing the garden and outdoor sector to become more closely integrated into contemporary living environments over the long term.
Garden products will continue to form a distinct and important part of the exhibition portfolio, reaching visitors who are actively designing, modernising and enhancing their homes
Visitors will continue to benefit from an attractive programme of talks, information and expert advice.
The Das Haus forum, which will be integrated directly into Hall C2, will provide a central platform for inspiration, specialist knowledge and practical insights relating to interiors, building, modernisation and garden design.
As part of the new direction, the Heinz Czeiler Cup for florists will no longer take place.
No. Quite the opposite.
Garden remains an important part of the trade show. Closer integration will ensure that it is viewed more clearly in connection with interiors, outdoor living, design and quality of life.
Our aim is to strengthen the relevance and visibility of the garden sector and connect it even more closely with visitors’ interests, plans and investment projects.
Garden and outdoor products will be integrated more closely into two established trade show environments: Internationale Handwerksmesse and Heim+Handwerk.
The two events address different visitor motivations and target groups.
IHM has a stronger focus on specific projects, modernisation and implementation. Heim+Handwerk places greater emphasis on inspiration, interiors, lifestyle and new trends.
These different approaches complement one another. They give exhibitors the opportunity to position garden and outdoor products within different living and decision-making contexts throughout the year.
Depending on your target audience and product range, exhibiting at both events can unlock additional potential – from visitors with concrete investment plans to consumers looking for new ideas and inspiration.
Applications will in future be submitted through the IHM exhibitor portal. The pricing structure will also be aligned with that of IHM.
Some previous special conditions and tiered rates will gradually be incorporated into the standardised IHM pricing structure.
Hall C2 at Internationale Handwerksmesse will also be restructured as part of the development, with an even clearer focus on building, outdoor living and quality of life. This will create additional opportunities for visibility, stronger thematic connections and a clearer visitor journey throughout the hall.
At Heim+Handwerk, the garden sector will be integrated into Hall B5, where it will complement the Building & Outdoor area.
For many existing Garten München exhibitors, price changes will remain moderate and will continue to be largely based on standard inflationary adjustments.
As part of the integration, conditions will gradually be aligned with the standardised IHM pricing structure. The precise impact will depend on your previous participation package and individual requirements.
We will be pleased to discuss your specific situation with you directly. Our aim is to provide clarity at an early stage and work with you to create the right participation package for IHM 2027.
All existing bookings will remain valid.
The exhibitors concerned will be informed in good time about the next steps, hall planning and organisational details.
No additional action is currently required. Our team will guide you through the transition and is available to answer any questions personally.
Looking for a Different Themed Area?
Your products may be better suited to another part of the trade show. Whether your business focuses on building and modernisation, garden and outdoor living, lifestyle and craftsmanship, or living, interiors and kitchens, Internationale Handwerksmesse offers the right environment for reaching your target audience. Explore all themed areas and find the best location for your company: