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Lifestyle & Craftsmanship
Present your products where distinctive design, skilled craftsmanship and quality-conscious consumers come together.
From spa and beauty products to stylish accessories, exceptional design objects and handcrafted one-offs, the Lifestyle & Craftsmanship area gives brands, manufacturers and creative businesses an attractive platform for building visibility, meeting new customers and generating direct sales.
A particular highlight is Handwerk & Design, which brings outstanding craftsmanship and contemporary design together in a high-quality setting.
«Handwerk & Design»
Position your work alongside exceptional design, original ideas and outstanding craftsmanship. Whether you create distinctive objects for the home, characterful jewellery or handcrafted pieces with a strong individual signature, «Handwerk & Design» gives you access to a design-conscious audience actively looking for unique products and new creative talent. Inspiring special exhibitions and carefully selected presentations attract additional attention, helping you showcase your work, raise your profile and turn personal encounters into lasting customer relationships.
Beauty & Spa
Meet visitors who are prepared to invest in wellbeing, recovery and high-quality products. Whether you offer massage and fitness equipment, spa concepts, premium beauty products or cosmetics, this area enables you to demonstrate your products, explain their benefits and introduce your brand to consumers who are open to new solutions. Use personal consultations and live product experiences to build trust, generate interest and convert conversations into sales.
Crafts Area
Reach an audience with a strong interest in design, individuality and handcrafted quality. From jewellery, fashion and porcelain to creative one-offs and small collections, the Crafts Area gives makers, labels and manufacturers the opportunity to present their products in an environment where originality and craftsmanship are valued. Show what makes your work distinctive, meet customers face to face and increase both your visibility and direct sales.
Great Reasons to Exhibit
Turn five trade show days into new contacts, greater visibility and tangible business opportunities.
As an exhibitor, you benefit from:
- An attractive platform for start-ups, manufacturers, creative businesses and established brands.
- Direct access to a quality-conscious audience interested in design, craftsmanship and distinctive products.
- Five days of personal contact with high-spending consumers from Munich’s economically strong metropolitan region of six million people.
- Opportunities to present products live, explain their quality and sell directly.
- A long-established trade show that brings leading brands together with modern and traditional skilled trades from across Germany.
- Additional customer potential through the synergies between Heim+Handwerk, FOOD & LIFE, Internationale Handwerksmesse with «Handwerk&Design».
- Complimentary online ticket vouchers for inviting your B2C and B2B customers.
- Strong media exposure supported by prominent media partners.
Become an exhibitor at Internationale Handwerksmesse and present your company, products and expertise to an audience ready to discover, experience and buy.
Looking for a Different Themed Area?
Your products may be better suited to another part of the trade show. Whether your business focuses on building and modernisation, garden and outdoor living, lifestyle and craftsmanship, or living, interiors and kitchens, Internationale Handwerksmesse offers the right environment for reaching your target audience. Explore all themed areas and find the best location for your company: