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Food, Drink & Culinary Delights
Where craftsmanship meets great food, memorable visitor experiences are created.
The close connection between Internationale Handwerksmesse and FOOD & LIFE brings together established food brands, innovative concepts and a quality-conscious audience with strong purchasing intent.
From kitchen accessories and innovative food products to young start-ups, speciality foods, traditional favourites and sustainable concepts, this is where visitors discover, sample and buy products – and share their recommendations with others.
Another major attraction at FOOD & LIFE is the popular live cooking stage, featuring cookery demonstrations, a varied line-up of speakers and dedicated areas showcasing the latest food trends.
Start-ups
Ready to take your young business to the next level? Present your products to a broad consumer audience, gain direct market feedback and make valuable contacts with customers, partners and industry professionals. Attractive exhibition packages for start-ups make it easier to build visibility and establish your brand. You will also have the opportunity to compete for the NEWCOMER AWARD, generating additional attention for your company and your ideas.
Healthy Eating
Reach consumers who actively engage with nutrition, health and conscious enjoyment. From organic products and superfoods to plant-based alternatives and innovative food services, Internationale Handwerksmesse gives you the opportunity to position your brand in an environment where visitors are open to new ideas, keen to sample products and ready to make purchasing decisions.
Food Trucks
Five busy trade show days are guaranteed to work up an appetite. The food area invites visitors to take a break, enjoy something freshly prepared and spend more time at the event. Whether sweet or savoury, serve your products directly to a diverse audience and use every order as an opportunity to create a positive brand experience and make new contacts.
Drinks
Turn every tasting into a personal brand experience. From cocktails, fine wines and freshly poured beer to liqueurs, spirits, smoothies, ginger shots and coffee, this area gives you the opportunity to present your drinks directly to an interested audience. Personal interaction and live product experiences generate attention, broaden your reach and encourage immediate purchasing decisions.
Kitchen Accessories
Show visitors what contemporary kitchen culture looks like. From practical utensils and handcrafted ceramics to intelligent products for the kitchen and dining room and the latest appliances, this area puts your products in front of an interested, quality-conscious audience with strong purchasing power. Demonstrate how your products work, explain what makes them distinctive and turn inspiration into direct sales.
Highlights
Great Reasons to Exhibit
Turn five trade show days into greater visibility, direct sales and valuable new customer relationships.
As an exhibitor, you benefit from:
- A long-established trade show that brings leading brands together with modern and traditional skilled trades from across Germany.
- Five days of direct contact with high-spending consumers from Munich’s economically strong metropolitan region of six million people.
- A strong environment for presenting, sampling and selling products directly.
- Additional customer potential through the synergies between Heim+Handwerk, FOOD & LIFE, Internationale Handwerksmesse with «Handwerk&Design».
- Complimentary online ticket vouchers for inviting your B2C and B2B customers.
- Strong media exposure supported by prominent media partners.
- A consumer trade show that encourages visitors to discover, sample and buy products in a lively marketplace atmosphere.
- A clear focus on everything relating to food, cooking and contemporary kitchen culture.
Become an exhibitor at Internationale Handwerksmesse and put your company, products and expertise in front of an audience that is ready to discover, sample and buy.
Looking for a Different Themed Area?
Your products may be better suited to another part of the trade show. Whether your business focuses on building and modernisation, garden and outdoor living, lifestyle and craftsmanship, or living, interiors and kitchens, Internationale Handwerksmesse offers the right environment for reaching your target audience. Explore all themed areas and find the best location for your company: