Careers & Business in the Trades

From career orientation and business start-ups to succession, digitalisation and innovation, Careers & Business in the Trades brings together the key future topics of the skilled trades in Hall C1. Accompanying special areas, hands-on activities, presentations and networking opportunities create a wide range of touchpoints for exchange between exhibitors, industry professionals and potential young talent.

Zwei junge Personen an einem Handwerksstand auf einer Messe: ein junger Mann mit orange-blauer Mütze verschraubt ein Holzgestell mit einem Akku‑Bohrschrauber, eine junge Frau beobachtet ihn; im Hintergrund Besucher und Messestände.

Special show 'Macher gesucht!'

“Macher gesucht!” introduces school students to the world of the skilled trades. They can explore different professions, try out practical activities and speak directly with people working in the trades.

As an exhibitor, you can connect with young people at a key stage of their career orientation and showcase professions, training opportunities and career paths through personal interaction.

Publikum sitzt auf Stühlen in einer hellen Messehalle mit pinkem Teppich und Bühnenbeleuchtung, während ein Redner in Freizeitkleidung und Basecap von einer erhöhten Bühne spricht. Im Hintergrund sind Messestände, Technikträger und moderne Architektur zu sehen.
Note: Impression from the ZUKUNFT HANDWERK Forum 2025. From 2027 onwards, the format will become part of the International Handwerksmesse.

ZUKUNFT HANDWERK Forum

The ZUKUNFT HANDWERK Forum serves as the central platform for knowledge sharing, networking and current developments within the Careers & Business in the Trades themed area. Presentations, panel discussions and targeted programme formats cover topics ranging from career orientation and career development to business start-ups, succession planning, digitalisation, artificial intelligence and business development.

From career orientation and career development to business start-ups and succession planning: Further information on the individual formats and offerings within the Careers & Business in the Trades themed area will be announced in the coming months. These will include opportunities for start-ups, networking and professional exchange, as well as additional formats focused on knowledge sharing and personal interaction.

Junger Mann lächelnd berät Besucher an einem Messestand in einer Ausstellungshalle; im Vordergrund liegt eine Pizzaschaufel auf dem Tisch.

Great Reasons to Exhibit

Turn five trade show days into greater visibility, valuable customer contacts and tangible business opportunities.

As an exhibitor, you benefit from:

  • An attractive platform for start-ups, manufacturers, skilled trades and established brands.
  • Direct access to a design-conscious, quality-focused audience with strong purchasing power.
  • A broad range of products and solutions for every area of the home.
  • Five days of personal contact, expert consultation and sales opportunities among consumers from Munich’s economically strong metropolitan region of six million people.
  • A long-established trade show that brings leading brands together with modern and traditional skilled trades from across Germany.
  • Opportunities to demonstrate materials, functionality, craftsmanship and individual solutions live.
  • Additional customer potential through the synergies between Heim+Handwerk, FOOD & LIFE, Internationale Handwerksmesse with «Handwerk&Design», and the Outdoor Living & Garden area.
  • Complimentary online ticket vouchers for inviting your B2C and B2B customers.
  • Strong media exposure supported by prominent media partners.

Become an exhibitor at Internationale Handwerksmesse and present your company, products and expertise to visitors who are actively planning, comparing and investing in their homes.

Apply to exhibit

Looking for a Different Themed Area?

Your products may be better suited to another part of the trade show. Whether your business focuses on building and modernisation, garden and outdoor living, lifestyle and craftsmanship, or living, interiors and kitchens, Internationale Handwerksmesse offers the right environment for reaching your target audience. Explore all themed areas and find the best location for your company:

View all themed areas

Do you have any questions? We are happy to assist you!

Contact

Arrange appointments with your sales team now.

Get in touch

Fairground Munich
10. - 14.03.2027
Opening times
Wednesday - Sunday
09:30 a.m. – 06:00 p.m.
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